Cook in Lima
The Cook in Lima brand identity is simply inspired by the vibrant aji amarillo (yellow chili) of Perú. From the logo to the color palette, the goal is to evoke a fun and vibrant brand to entice visitors to Perú to experience cooking Peruvian dishes while having fun.
Cook in Lima logo design. Collaborated with Daniella Graner.
Cook in Lima logo color variations. Collaborated with Daniella Graner.
Cook in Lima Design Identity
Cook in Lima photography style "moments"
Logo treatment on photography
Willis Branding
The Willis Risk and Analytics team needed an internal brand identity so Jeff developed a systematic brand identity that served each of the different areas of the team.
